“J-Beauty” Essentials

WHAT IS J-BEAUTY? AND WHAT IS THE DIFFERENCE BETWEEN J-BEAUTY AND K-BEAUTY?

“J-Beauty” refers to Japanese beauty products, typically crafted in Japan, in contrast to “K-Beauty”, which originates in Korea. The skincare routine associated with Japanese beauty is known for its uncomplicated yet potent approach. Furthermore, J-Beauty incorporates a variety of unique and genuine locally sourced ingredients, supported by advanced technology and innovation. The Japanese care system is tied to ancient rituals, while the Korean one is more adapted to the modern rhythm of life. The Japanese are very good at creating anti-aging products, and the Koreans work more for young people without serious skin problems.

J-Beauty: Embracing Simplicity and Tradition

Japanese Beauty, or J-Beauty, is characterized by its emphasis on simplicity, efficacy, and time-honored traditions. Renowned for its minimalistic yet effective approach, J-Beauty focuses on gentle formulations that emphasize hydration, protection, and nourishment. J-Beauty prioritizes achieving healthy skin through prevention, meticulous cleansing, hydration, and UV protection.

This approach often utilizes gentle yet effective formulations rooted in natural ingredients such as rice bran, green tea, and seaweed. J-Beauty focuses on achieving healthy, radiant skin through practices like double cleansing, hydration, sun protection, and embracing the concept of "less is more."

WHAT ARE TYPICAL SKINCARE STEPS OF J- BEAUTY?

J-Beauty, the renowned Japanese skincare philosophy, is celebrated for its concise yet remarkably effective 3-4 step routines. These carefully constructed rituals typically encompass double cleansing, hydrating, and nurturing the skin with gentle yet potent ingredients. If you're new to J-Beauty, there's no need to feel overwhelmed by the steps; you can dip your toes in by introducing a single favorite item into your routine and observing how your skin responds. Need assistance in choosing the perfect product? Feel free to reach out to us using our contact form. We are dedicated to supporting you on your skincare journey. Additionally, keep an eye out for insightful demos and educational video content featuring our favorite YouTubers, coming soon.

DOUBLE CLEANSING:

Double cleansing is a popular skincare technique that involves cleansing your face two times in a row. The initial step usually involves using an oil-based cleanser to effectively remove makeup, followed by a gentle facial wash to thoroughly cleanse the skin. This method is particularly effective in eliminating persistent impurities such as makeup residue, excess oil, and other debris that can contribute to clogged pores and acne breakouts.

LAYERING:

Applying multiple lightweight products, like lotions, serums, and moisturizers, in thin layers for enhanced hydration. By layering levels of moisture from most lightweight to heaviest, you prime your skin to better absorb the nutrients from products you are about to use.

Emulsion in Japanese Skincare?

Western skincare does not have a strict 1 to 1 equivalent of an emulsion, so this product may need a slight introduction for those used to a Western beauty routine. In Japanese skincare, an emulsion holds a significant place. Emulsions are lightweight, hydrating lotions or milks formulated to be readily absorbed by the skin.

Emulsions will often contain active ingredients like hyaluronic acid, ceramides, or botanical extracts aimed at deeply hydrating and nourishing the skin without feeling heavy or greasy. Emulsions function as a crucial step between cleansing and moisturizing, contributing to a well-hydrated, supple complexion.

Do You Put Emulsion on Before or After Moisturizer?

In Japanese skincare, it's recommended to apply emulsion before you apply your moisturizer. Emulsions are applied after toning and serums, as they act as a supplementary hydration step. By applying emulsion before moisturizer you're ensuring that the skin receives ample hydration and nourishment before sealing it all in with a final protective layer of moisturizer.

Tips For Japanese Skincare
Japanese beauty hacks for flawless skin have entranced the globe with their innate simplicity and remarkable efficacy. Within these timeless traditions lie hidden treasures that lead to luminous, flawless skin, introducing a realm of DIY remedies and skincare routines steeped in Japan's cultural legacy. These practices seamlessly blend heritage with cutting-edge scientific methods, creating a harmonious fusion that unveils the path to radiant skin coveted by enthusiasts worldwide.

FLAWLESS

The flawlessness found in Japanese skin is underpinned by a holistic approach to skincare that emphasizes purity, balance, and harmony. The renowned 'double cleansing' method embodies this ethos, gently purifying the skin by first dissolving impurities with an oil-based cleanser, followed by a water-based counterpart that ensures thorough purification without stripping away essential moisture.

Additionally, and perhaps most importantly, Japanese skincare rituals prioritize hydration, embracing lightweight essences infused with natural ingredients like green tea and seaweed, renowned for their antioxidant-rich and skin-nourishing properties. This meticulous care, along with an unwavering commitment to natural remedies and a balanced lifestyle, contributes to the luminosity and clarity of Japanese skin.


YOUTHFULLNESS

The Japanese secret to maintaining youthful skin resides in a proactive, preventative approach rather than corrective measures. Central to the J-Beauty skincare philosophy is the veneration of sun protection. A daily ritual of applying high-quality sunscreen shields the skin from the damaging effects of UV rays, preserving your youthful radiance and preventing premature aging. Moreover, the Japanese emphasize hydration as a key element in their skincare routines, employing lightweight, hydrating products like toners and serums to maintain skin plumpness and resilience, effectively addressing early signs of aging.

HOME REMEDY

Among the treasure trove of Japanese beauty hacks, rice water emerges as a revered home remedy celebrated for its anti-aging prowess. This humble elixir is easily crafted by soaking rice in water and utilizing the resulting liquid as a toner.

Packed with antioxidants and vitamins, rice water toner tightens pores, brightens the complexion, and diminishes the appearance of fine lines and wrinkles. Its gentle yet effective nature encapsulates the essence of simplicity and efficacy synonymous with Japanese skincare.

Japanese Skin Care Routine Home Remedies for Dry Skin

The ethos of Japanese skincare rituals cherishes simplicity and natural remedies to combat dry skin. One such revered remedy is the use of Camellia oil, known as "Tsubaki" in Japan. This nutrient-rich oil derived from the Camellia flower is a cherished elixir, revered for its ability to deeply hydrate and nourish the skin without leaving a greasy residue. Incorporating Camellia oil into your skincare routine, either as a standalone moisturizer or blended with other products, offers a luxurious solution for combating dryness and restoring suppleness to the skin.

ANTI AGING

The Japanese approach to graceful aging transcends skincare, intertwining skincare rituals with holistic lifestyle practices. Embracing a nourishing diet rich in antioxidants—found abundantly in green tea, fish, and a variety of vegetables—plays a pivotal role. Equally significant are mindfulness practices like meditation and the Japanese art of forest bathing, fostering mental tranquility essential for holistic well-being. Prioritizing quality sleep completes this holistic approach, ensuring the body and skin rejuvenate optimally. Perhaps most importantly though, the Japanese perceive aging as a natural progression and uphold the belief that a serene mind and nourished spirit radiate an eternal vitality reflected in one’s external appearance. By caring for and nurturing yourself, body, mind, and soul, your skin will reflect the care you show yourself, aging gracefully and in good health.

Innovative ingredients found in our products:

Human fat tissue-derived stem cell culture: Stem cells are cells that are constantly trying to renew themselves. The ingredient human stem cell extract' awakens the skin's natural power, resulting in elastic and glossy skin. It is rich in growth factors such as EGF, basic FGF, and TGF-β1 and bioactive substances such as various cytokines, enzymes, and ECM structural protein etc. Thus, it stimulates aging, damaged and activity-reduced cells and helps activate cells.

APPS (a new vitamin C derivative) has 100 times more skin penetration power than vitamin C derivatives, helping skin appear brighter and more even-toned. APPS is known to help diminish hyper-pigmentation and help reduce the depth of wrinkles.is the only amphiphilic vitamin C derivative available worldwide and attributes, therefore, a new potential of vitamin C to skin care. It is a vitamin C derivative that is compatible with both water and oil. Because it has both water-soluble and oil-soluble properties, it has an extremely high affinity for the skin and can quickly deliver ingredients to every corner of the stratum corneum.

Passion fruit extract: Rich in Piceatannol, It reduces the appearance of fine lines and wrinkles and keeps the skin smooth and plump. It hydrates and moisturizes the skin without clogging pores, and it's soothing and calming for dry, itchy, and irritated skin.

Artichoke extract: Armed with these antioxidants, artichoke leaf extract slows down signs of aging and helps to minimize the appearance of fine lines, wrinkles, and blemishes. When included in moisturizers, serums, and toners, artichoke leaf extract can actually stop your pores from sagging.

Rosehip extract: Help treat early signs of aging like fine lines, wrinkles, blemishes, acne scars, etc. It promotes an even skin tone and helps in giving you naturally glowing skin.

Yuzu fruit extract: Yuzu extracts may have humectant qualities, which help the skin retain moisture and avoid dryness. Vitamin C and Skin Hydration: Vitamin C, which is plentiful in yuzu, aids in skin hydration by supporting the skin's moisture barrier.

CoQ10: Like vitamin C, CoQ10 is a powerful antioxidant that can fight skin-damaging free radicals. Some research suggests it can dramatically reduce visible signs of aging by It's an increasing cell turnover, improving skin elasticity, and reducing the appearance of fine lines and wrinkles. Reduces sun damage, combats free radicals ,antioxidant defense, protects skin from environmental stressors, reduces wrinkles, evens skin tone, enhances skin hydration, reduces signs of aging, accelerates collagen production, energizes skin cells and replenishes skin cells.

CICA: Centella asiatica extract is an effective ingredient not only in antiaging cosmetics but also for improving skin hydration. Therefore, Centella asiatica can be used in moisturizing cosmetic formulations and also to complement the treatment of dry and sensitive skin. It has gained a lot of popularity in the recent years in East Asian countries due to its incredible skin healing properties.

Cica is famous for its ability to soothe and repair irritated skin, calm inflammations and heal acne. It is also very gentle on sensitive skin which will quickly revitalize dull, dry and tired skin.

Glycyrrhizic acid 2K: is a natural material isolated from the licorice plant, Glycyrrhiza glabra. It can be used as a skin conditioning agent with anti-inflammatory properties. Its use in cosmetics and personal care products enhances the appearance of dry or damaged skin by reducing flaking and restoring suppleness. One of the components of licorice root extract that's believed to give this plant its ability to help calm skin and minimize signs of sensitization.

Seaweed Extract: Discover youth with Seaweed ! Uncover Laminaria Digitata's power — antioxidants, amino acids for skin. Smoothes lines, boosts collagen, plumps skin. Seaweed: rich in nutrients like vitamin C, glycine. Seaweed Extract: skin's multivitamin, calms, protects, nourishes. Similar to skin, shields, maintains health. Try Seaweed products for radiant, youthful skin.


Fullerene: Winning a Nobel peace prize in 1996, Researchers Sir Harold W. Kroto, Richard E. Smalley, and Robert F. Curl Jr. discovered the first fullerene molecule in 1985 while studying carbon atoms. Fullerenes are newly discovered molecules that are made up of 60 linked carbon atoms arranged in the shape of a ball. They are super tiny. We’re talking 0.7 nano-meters. But don’t let their small size fool you, they are powerful. Because of their small size, the skin can more easily absorb them. They also assist other ingredients in penetrating deeper into the skin as well so you really reap all the skin-enhancing benefits.

It will transform your skin!

Fullerene offers many skincare benefits. Because it is an antioxidant, it helps protect the skin against free radicals which are one of the key causes of aging and various diseases including cancer. It essentially soaks up these pesky free radicals like a sponge so they don’t damage your skin. In addition, it helps prevent breakouts and acne by balancing the oil production of your skin. It also tightens your pores, improves skin texture, reduces redness, and brightens the skin by suppressing the production of melanin. It’s a 172 times more powerful than vitamin C! It’s rarely used in skincare as for one reason, it’s a very pricey ingredient. And two, fullerene is a carbon compound that isn’t water-soluble which makes it tricky to blend into products but Japanese scientist have found a way to make it work. They created a “radical sponge” which is a water-soluble derivative that allows fullerene to be used in skincare formulas.

Dokudami extract: High anti-inflammatory and antioxidant effects and is suitable for cosmetics for sensitive skin. It is also expected to have the effect of protecting the skin from environmental stress by suppressing the production of the substrate-degrading enzyme MMP-1 due to cigarette smoke and air pollution.

Mugwort extract: Mugwort aka, artemisia, is a powerful ingredient whose healing properties make it a great fit for sensitive, acne-prone, and dry skin types. It is full of Vitamin E and other antioxidants that protect, nourish, and hydrate the skin. These antioxidants are also excellent for aging skin.

Galactomyces: Are you looking for a real-life elixir of youth? Well, look no further. The answer to your skincare woes may lie in galactomyces. Believe us, this FUN-gi will not let you look for any other products because a small amount can do many miracles. Galactomyces is a type of yeast, a byproduct of the sake fermentation process. If you buy into the marketing hype, legend has it that the effects of galactomyces were first discovered by sake brewers, who noticed that their hands stayed young even though the rest of their bodies aged. Galactomyces was supposedly the secret ingredient behind their younger, smoother, brighter hands. In skincare products, galactomyces has the ability to increase product absorption and also has known antioxidant effects. It has been shown to improve sebum levels in oily skin, as well as brighten and tackle acne. Studies have also show that galactomyce causes epidermal cells to produce hyaluronic acid. This means it has great moisturising properties. Who Should Use Galactomyces? Pretty much every skin type can benefit from using galactomyces, hence the reason it is so popular in Korean skincare products. The following skin types and issues will particularly benefit from galactomyces. It works wonders by increasing cellular turnover, giving you a brighter, smoother complexion. And if that's not enough to convince you, galactomyces also help to boost hydration levels and strengthen the skin barrier helping your skin to accelerate the product’s absorption, making it more resistant to environmental stressors. It's no wonder this little yeast is quickly becoming a skincare staple.

Squalane: can hydrate skin and hair. It may also help reduce inflammation and damage from free radicals, among other benefits. Your body has a built-in system for moisturizing your skin, but it doesn't always provide enough hydration, especially as you get older. This is why many people turn to external moisturizers.